Buffini AI Bootcamp: Innovative Strategies Real Estate Agents Need Right Now
Buffini Coaching LIVE – OPTIMIZE is a virtual event designed to help you master AI-driven marketing, sales, and business strategies that will position you as a leader in the rapidly changing world of real estate. Join Brian Buffini and special guest Michael Thorne for this powerful event packed with practical action steps that will help you crush the second half of 2025! Learn more here.
Everywhere you turn, everyone is talking about AI. It’s rapidly changing how we live and work. That’s true for the real estate industry, too. Although it can seem daunting, if you are an agent who cares about sustaining a relational — not transactional — business — there is a lot to be excited about when it comes to AI’s possibilities.
Introducing Buffini AI Bootcamp with Michael Thorne!
For over 30 years, Buffini & Company has been at the forefront of innovative real estate training programs. Now, they are meeting agents’ needs with a new live, 12-month AI bootcamp with content geared especially for real estate professionals.
Each month, Michael Thorne, a marketing visionary and leading AI expert, will delve into a specific topic that will help you become knowledgeable and comfortable with AI’s capabilities. Each virtual session will be approximately 45 minutes long followed by a 15-minute interactive Q&A. (All sessions will also be available 24/7 on demand access.) The bootcamp officially started June 11, but you can sign up and join at any time.
“Adapting to AI keeps you in the game; Adopting AI makes you the MVP!” — Michael Thorne
How Buffini Bootcamp is Different from Other Programs
Most AI programs are led by engineers and developers — people who understand the technology but may not understand the real-world challenges faced by real estate professionals.
During each session, Michael will share practical, real estate-specific strategies designed to enhance productivity and deepen client relationships. You’ll learn how to strategically implement AI in ways that drive results in a way that still retains what makes you uniquely you.
For Every Agent, at Every Stage
From AI skeptics to early adopters — this bootcamp is for agents of all skill levels.
The sessions are structured to be clear, approachable, and practical — regardless of experience level. Complex AI concepts are broken down into simple, actionable steps that can be easily integrated into any business. Participants will have unlimited access to past sessions, allowing them to rewatch, pause, and learn at their own pace.
Bootcamp Topics:
- June 11: Introduction to AI
- July 16: Leveraging ChatGPT
- Aug. 20: Establishing Your Authentic Voice
- Sept.10: Crafting Effective Prompts
- Oct. 8: Applying AI Three Ways
- Nov. 5: Next-level Prompt Engineering
- Dec. 10: Everyday Real Estate Use
- January 2026: Making data fun with AI
- February 2026: Adding AI tools
- March 2026: AI for Marketing & Content Creation
- April 2026: Hiring your first digital employee
- May 2026: Putting It All Together
*2026 dates to be announced
Buffini Members Rave About Michael Thorne!
Michael has spoken at past Buffini events, winning over Members with his knowledge, passion, and relatability.
“I thought I was intermediate. Now I am a beginner…everything in there was stuff I never heard of before. There is just so much we can utilize…” — Earl Endrich
“Mind blown because a lot of what Michael Thorne showed…it was eye opening and exciting at the same time.” — George Massad
“Leaving that session with Michael Thorne made me realize attending each monthly AI session will be a great resource for me to grow my business.” — Dayna Days
Interested in Learning More?
Check out this free webinar with Michael, Use AI to Work Smarter, Not Harder.
Ready to Sign Up Now?
Buffini AI Bootcamp with Michael Thorne is now open for registration at buffini.com/AIBootcamp. For $599, you get access to the 12 live sessions, practical tools, and all replays.
Accelerate Your Business to the Next Level!
Need more info or want to hear how our training and coaching programs can accelerate your success? Sign up for a Free Business Consultation and we’ll help you come up with a strategic plan!
