From Likes to Leads: Social Media Marketing and Working By Referral | Buffini
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When it comes to the monumental task of buying or selling a home, a client wants to feel they have the very best agent representing them. Who is better than someone they know and has already proven that they are a qualified, to-be trusted agent?
It could be the client has already had interactions with the agent or perhaps they were referred by a family member or friend. That’s the heart of Buffini & Company’s Work by Referral system.
Today, social media is more prevalent than ever. It presents fantastic opportunities for real estate agents to reach out to their clients, develop strong referrals and build a thriving business.
Create Content Your Clients Will Love
In an endless stream of social media posts, what are the ones that will make your clients stop and ponder? They are the posts that have engaging relevant content with bright graphics or a quick video. Create posts that are a mix of information and entertainment. Sharing stats and tips on local, as well as national, real estate trends, will help position you as the trusted, go-to agent in your community.
It’s also important to show your personality. You may feel awkward but showing your vulnerability and silly side will make you relatable. (It never hurts to have a cute dog or cat be a co-star as well!) Clients and potential leads will feel like you are not only a real estate expert but also a member of the community that they can connect with on a more personal level.
Consistency is Key
Like many things in life, agents sometimes get swept up in doing a new thing only to abandon it when things get busy or they just feel stagnated. Posting on social media can feel that way too, especially when there are so many other important things to do. That’s where Referral Maker® Social Suite – powered by Back At You, comes to the rescue.
With just an hour or so of planning each month, all your social content will be ready and automatically posted for you. There’s even a time-saving MLS integration to auto-post your listing promotions and ads.
Content throughout the month includes:
· Professionally written, relevant content each month from Buffini on real estate-related topics.
· Hyperlocal content generated by the platform such as local market updates, restaurant reviews and information on area attractions.
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“The beauty is that I don’t have to come up with my own content and it’s automated, so it frees me up.” — Dorothy Steel, Steel Team Properties
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Social Suite will also automatically link to your MLS listings so you can create additional posts and targeted ads. You can also create individual websites and videos for each of your listings.
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“I was surprised by how many leads I got off of my listing ads: more than any other platform I’ve used in my 21-year career.” Brooke Miller, Brooke Miller Real Estate — Long & Foster Realtors
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Learn More!
Social Suite is available to Buffini Referral Maker® PRO, One2One Coaching™ or Leadership Coaching™ members. For more information on the program that’s right for you, call 800-945-3485 x2 of visit our Referral Maker Social Suite page.
