How to Fill Your Lead-Generation Pipeline (and Keep it Filled)
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In today’s fast-paced world, we are all accustomed to the ease and immediacy of finding whatever we want online. That is true in the real estate industry as well. The majority of potential homebuyers start their search online.
Real estate professionals appreciate the power of connecting with clients and leads on social media. Now, the emergence of AI is changing the landscape as well. These are valuable tools that can help increase an agent’s productivity.
Build Your Business for the Long Run
Savvy real estate professionals know that a healthy, thriving business is built for the long run. Chasing online leads may result in quick, one-time connections, but it can also be a waste of valuable time—exhausting and demoralizing—as you try to determine who is a legitimate prospect.
Work by Referral Instead!
What if clients—who you know, like, and trust—came to you instead? What if you could spend your time nurturing those relationships in a way that was not only enjoyable but also brought you more business?
For Buffini & Company, the philosophy of Work by Referral is the heart of their business model. It utilizes direct mail, email, phone calls, video messaging, and pop-bys (small, inexpensive gifts that you drop off), along with targeted dialogues and handwritten notes. This approach helps you go beyond word-of-mouth endorsements to create a predictable and steady stream of high-quality referred leads and referrals from friends and associates.
Brian Buffini, the company’s iconic founder and chairman, understands that some feel this model is outdated. But as he, and thousands of Buffini clients will tell you, it is a proven method that continues to be the best way to build a thriving, enduring business.
“People still have an inbuilt need and desire for person-to-person connection,” he said. “If you meet your clients’ transactional needs, you might make a check. But if you also meet their emotional needs, you’ll make an advocate.”
Buffini Clients Agree—Working by Referral is the Best!
Buffini clients agree that working by referral is the way to go. Not only does it remove the stress of chasing leads, but it also allows you to connect with clients in a natural, comfortable way.
“What I love most about the Buffini system is that it introduces structure and systems into what can otherwise be a very chaotic business. It allows you to create a plan for growth and follow it, while also recognizing the human nature of our business,” said Carol Foderick. “It’s the small touchpoints—the calls, the notes, and the pop-bys—that truly lead to long-term success as an agent.”
“I love the referral business because it’s really authentic, it’s really who I am. I don’t have to try to sell myself or buy leads that are super expensive that end up in nothing,” Helen Hernandez Archer said. “Those leads and referrals that come to me, they’re going to close.”
“The Buffini system helps me generate more leads by allowing me to be myself. Other coaching programs taught me to be someone I’m not,” noted Dane Ramsden. “This is a natural, comfortable way to grow my business.”
Ready to Build a Thriving Business?
Are you ready to stop chasing cold online leads and instead build a thriving business with clients you know and trust? Connect with us today for a free Business Consultation to learn more.
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