Prioritize Your Time and Watch Your Real Estate Business Thrive
Do you often feel that your days are jam packed but at the end of week, the results you want just aren’t there? Don’t beat yourself up — we’ve all been there at one point or another.
The key to getting more out of your day as a real estate professional is learning how to not just manage your time but how to prioritize it.
Why You Need to Prioritize (and Not Just Manage)
Although the two terms may seem similar, they are actually very different.
Time management focuses on allocating time slots to tasks and activities, aiming to maximize efficiency and productivity within those time constraints. It’s about planning, scheduling and organizing one’s day to make the most of the available time.
Priority management revolves around identifying and focusing on the most important tasks and goals. It involves discerning between what’s urgent and what’s essential, allocating resources (including time) accordingly and ensuring that efforts are aligned with overarching objectives.
Prioritize Lead-Generation
For real estate agents, at the top of every priority list should be lead-generation, according to Brian Buffini , the founder and chairman of Buffini & Company.
“We need to be disciplined with our time,” he notes. “Lead-generation — by a factor of five — is the most important activity in any real estate practice.”
‘You don’t get paid for the hour. You get paid for the value you bring to the hour,’” he added, quoting Jim Rohn, the legendary entrepreneur and motivational speaker.
Take Charge
Here are four steps to take to that will help you prioritize your time more efficiently.
- Do a time assessment — You may think you know where you’re spending your time each day, but you won’t know until you do an audit. Try using an app like Clockify, Toggl Track or Timely.
- Check out time-management strategies — The Pomodoro Technique and the Eisenhower Matrix are two popular systems.
- Invest in tools that help — Buffini & Company’s Referral Maker® CRM is the tool every real estate agent needs! It helps you organize your database and prioritize your most important clients. It also creates to-do lists and action steps, so you never miss connecting with a top client or lead.
“My [Buffini] coach has helped me do the things that I know I should have been doing, learning to make them into an actual practice and routine and stop making the excuses for why I’m not making them priorities,” Josh Forster said.
- Get an accountability partner — When you work with a real estate coach, you are tapping into the expertise of a professional who really understands the ins and outs, good and bad, of the industry. Buffini’s coaches have decades of experience. They have helped thousands of clients, from beginner to more experienced, create strong businesses that thrive through any type of real estate cycle.
Kathy McDermott said working with her Buffini coach, as well as using the Referral Maker® CRM to prioritize her most important tasks each day, has helped her run her “business like a business.” Not only that, she said, it’s also given her the work-life balance she was seeking.
‘I’m able to spend more time with my family and I can schedule my day to make my most important things happen first,” she added.
Ready to Stop Wasting Valuable Time?
Connect with us today for a free Business Consultation. We’re ready to help you get more out of your business and your life!
