The Secret to Becoming an Organized Real Estate Team Leader
Buffini Coaching LIVE – OPTIMIZE is a virtual event designed to help you master AI-driven marketing, sales, and business strategies that will position you as a leader in the rapidly changing world of real estate. Join Brian Buffini and special guest Michael Thorne for this powerful event packed with practical action steps that will help you crush the second half of 2025! Learn more here.
Leading a real estate team can be an incredibly lucrative and rewarding venture. Unfortunately, many real estate leaders are faced with the challenge of running a team that feels chaotic and disorganized. Afterall, transitioning from being a top-producing agent to an organized, productive leader is no easy task.
If you’re struggling to keep your team unified and on track, here’s how you can conquer the chaos and lead a rock-solid real estate team.
Create Structure
Creating and maintaining structure within a team will allow your agents (and you!) to stay focused and efficient. You can achieve this by having a system in place for defining and tracking performance metrics, enabling you to hold your team accountable. Without this, you and your team will experience confusion and decreased productivity – not to mention missed sales opportunities. Fortunately, when you leverage the right technology, this is easily avoidable!
A reliable CRM (client relationship manager) will give you everything you need to become a technology-wise leader. Buffini & Company Referral Maker® CRM | Team, for example, provides valuable insights into everyone’s business performance, including one-click access to reports that show where all your leads are in the pipeline and how your team members are handling them. You’ll know exactly how each team member is progressing and discover areas that need work.
Master Your Real Estate Marketing
In addition to keeping you organized, a CRM can streamline your marketing efforts by allowing you to track which clients need to be contacted and when. Instead of stressing over poor lead handoffs, you’ll feel confident that your team can nurture their database through well-executed, value-add marketing campaigns.
The right CRM makes this easy to schedule and implement. Your team will know the exact days to send their leads useful marketing mailers and emails, positioning your business as the go-to real estate resource in your market. Referral Maker CRM | Team even allows you to quickly create email and letter templates that you can then pass off to your team members to ensure clear and consistent communications.
Get Support
You shouldn’t have to go through the process of keeping your team organized alone. A real estate leadership coach can help you navigate the chaos and guide you on how to become the type of leader that your team wants to follow. With the right coach on your side, you will gain the structure, accountability and support needed to build a well-organized team that performs at maximum efficiency.
Get started today with Buffini & Company Leadership Coaching™. This all-in-one leadership coaching program provides you with powerful training, marketing materials and business tools – including Referral Maker CRM | Team – so you can successfully lead your dream team and build a legacy business.
