5 Tips to Convince Potential Real Estate Clients to Choose You
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There are 1.5 million real estate agents currently working in the United States. So how do you stand out amongst the competition and successfully convince potential clients to choose you as their real estate professional?
- Have a Rock-Solid Reputation
According to the National Association of REALTORS®, potential buyers place a premium on an agent’s reputation, followed by honesty and integrity. They also want an agent that is responsive and has knowledge of the purchase process and of the real estate market.
Having strong testimonials from not only your past clients but also other professionals that you collaborate with, such as mortgage professionals, is key. A client is more apt to go with an agent that has been referred to them by a family member, friend or someone else they know and trust.
- Be Friendly, Approachable and Interested
When you take the time to really get to know the potential client — their needs, wants and pain points — you are showing that you care about them. They are not just another transaction to you. Listen more than talk. Respect them and they in turn will respect you.
In your eagerness to get new clients, you may come across as a bit pushy or abrasive. Take the time to know what your selling style is and how to assess and adapt to your client’s style for the best outcome.
- Data, Data, Data!
Have a strong presentation available for clients to peruse that has information on everything they need to know about a community they are interested in. Be able to answer their questions that come up or assure them you will get answers quickly. (And be sure you do so!)
Your website and social media feeds should also be updated with interesting and informative content. If you can’t keep up with it, then hire someone to help you. You may think you can’t afford a full-service marketing service. But marketing is critical to your success and a component that you just can’t skimp on. Nothing says an out-of-date agent like a website that has not been updated or a social media page with no new content.
- Don’t Bash Your Competition
Yes, there are over 1.5 million other real estate agents. But talking negative about others will not present you as the best choice. Prove yourself on your own merits and strengths. You can be assertive and confident without being cocky and condescending.
- Superior Nurturing Skills
A potential client may be on the fence for quite a while before making a decision to buy or sell. Stay in touch with them and let them know you will be ready to assist them if they decide to go forth with a transaction. Sending them relevant, timely information on the market as well as other topics of interest, dropping off the occasional small gift and inviting them out for coffee or to your client parties will help them feel like you care about them.
Buffini & Company – We’ve Got You!
Buffini & Company’s coaches have already been working to establish systems and resources in place to help get their clients ready and positioned for a strong 2024 selling season. To learn more about how a coach can help you take full advantage of the extraordinary year to come, schedule a free Business Consultation.
Eric
