Successful Social Media Practices for Real Estate Agents | Buffini
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Technology has changed the ways homes are bought and sold. Social media, in particular, is a major game-changer. Over 50% of real estate agents say it’s the top way to generate quality leads. When you compare that number to CRMs (32%) and local MLSs (26%), it’s easy to see why every real estate agent who wants to succeed needs to use social media.
If you’ve never used social media or have only dabbled in it, try using these tips to boost your presence. You’ll soon see how impactful it can be and why it should be an integral part of your overall marketing strategy.
Start with one platform and supercharge your efforts.
Don’t try to do everything on every platform at first. Start with one, such as Facebook and become great on it.
Prioritize quality over quantity. Post top-notch, visually appealing content. Less words are best along with bright, clear photos.
Be sure your content is relevant to your market.
This is where the cliche “location, location, location” rings true. Your audience wants to know what is happening locally — so share engaging, relevant content that pertains to their community, in their neighborhood.
Be active on other community pages.
There are many other pages where you can share your content such as neighborhood groups, civic groups and social organizations. The trick is to be helpful — not salesy. (Otherwise, you might find yourself banned!) An example may be to answer a question or respectfully offer an opinion on an issue. Over time this will help solidify your reputation as “the” local area expert.
It’s easy to find other pages — start by putting the name of a community you serve in the site’s search bar. You’ll see a number of pages pop up that you can join.
Share live videos
It may feel awkward to “put yourself out there” on a video. But virtual tours, Q&As and even silly snippets are important ways to show your personality. Practice a few times before doing these and soon you’ll feel more comfortable. Just be sure they are short and sweet otherwise you will lose the viewer’s interest.
Leverage relevant hashtags:
Hashtags are like a signpost leading people to your content. Use location-based and real estate-related hashtags to help promote your visibility to a wider audience.
Use an automated social media solution
A great scheduling tool takes the stress out of figuring out what and when to post is Buffini & Company’s Referral Maker® Social Suite. It’s an easy-to-use, automated system that lets you schedule and share professionally written, relevant content each month from Buffini on real estate-related topics. Users also can share engaging hyperlocal content generated by the platform such as market updates, restaurant reviews and information on area attractions.
Social Suite is a free, add-on available for clients who have signed up for Referral Maker® PRO, One2One Coaching™ or Leadership Coaching™. For more information on the program that’s right for you, call 800-945-3485 x2.
Buffini Clients Love Using Social Suite!
“I was paying for a similar system which I can now replace with this. And it combines the Buffini posts. I have also noticed that I am getting increased engagement on my new posts, so it’s a WIN!” — Sonia E. Leonard
“I was surprised at the amount of content available on the design center…much more than I expected.” — Azim Jessa
“The beauty is that I don’t have to come up with my own content and it’s automated, so it frees me up.” — Dorothy Steel
