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“The Brian Buffini Show” Celebrates 100+ Episodes! Success Lessons from 5 Favorites

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My mentor, Zig Ziglar, famously said, “Your attitude, not your aptitude, will determine your altitude.” Our attitudes are often the result of what we put in. That being true, if you want to cultivate a positive outlook, it’s important to feast on positive information and surround yourself with positive people. One of the best ways to do this is to commit to continuous personal development.

My own success is a byproduct of this commitment. Over the past 32 years, I’ve listened and relistened to cassettes and CDs (now podcasts and MP3s!), read and reread books, and attended events to keep my mind sharp and motivation high. In addition to Zig, I’ve had many mentors who have guided my journey, including Jim Rohn, Stephen Covey, Og Mandino, Brian Tracy and Earl Nightingale, to name a few. We live in an age where we have all the information we could ever need at our fingertips. However, there’s a difference between knowledge and wisdom. Unfortunately, Google can’t provide wisdom; it’s gained from experience. I began “It’s a Good Life” podcast in response to the need I saw in the market for positive information from someone who’s built their business from the ground up and lived to tell the tale.

Over the course of our 100-plus episodes, we’ve delivered the mindsets, motivation and methodologies of success to people in all businesses and stages of their careers. In addition to sharing my personal experiences, we’ve interviewed several of my mentors and others in a variety of fields, including business, medicine and sports, to learn their best tips and strategies for success and hear how they fulfilled dreams in their lives. Regardless of our individual journeys to professional achievement, we share several commonalities.


If you want to achieve success, you have to put in the work. People want opportunity brought to them, instead of doing the work themselves. Professional baseball player, Sam Ewing said, “Hard work spotlights the character of people. Some turn up their sleeves, some turn up their noses and some don’t turn up at all.”

People want to build the next app and—poof!—become instantly successful, but it doesn’t work that way. Inconsistent work ethic leads to inconsistent earnings; inconsistent earnings lead to missed opportunity; and missed opportunity will absolutely undermine any attempts to build your own fortune. If your work ethic is consistent and your competition’s isn’t, you gain the advantage.


What do you truly want in life and in business? What does happiness look like to you? What does success look like? What can you do, change or decide today to make your vision a reality? When your mind is made up in each area of your life, it will take you to the next level of resolve. Good choices will continue to build on one another and, before you know it, you’ll be exactly where you want to be.


What’s the key to building wealth? Acquire assets over time and ensure your pocketbook is in line with your values and what you truly want. Show me what you spend your money on and I’ll show you your values. Are these the values you truly hold? If not, reconsider where your money is going; and remember: the best things come to those who wait.


A healthy, successful marriage takes a lot of work! That’s why it’s imperative to be intentional. Create a blueprint to follow, and you’ll be able to accomplish your dreams together. Beverly and I take timeouts to reassess and regroup.


When your values are clear, your decisions are easy. What are your values? Are you living by them? People unintentionally live in ways that aren’t consistent with their values. As a result, they may feel stressed out or in pain. On the flipside, when your actions are consistent with the things that are most important to you, you’re happier and more satisfied with your life. You’re willing to fight through challenges and persevere in the face of stress.

This article was taken from the latest issue of the Buffini & Company Magazine. Read the full issue today!


It’s a good life!

Brian Buffini

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