Certified Full-Service Professional (CFSP) Real Estate Training | Buffini
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The real estate industry is at a crossroads amid legal battles over agent compensation and a shifting housing market.
Real estate training is more critical than ever, and Buffini & Company, North America’s foremost real estate coaching company, has launched a new designation program to meet the moment. Introducing the Certified Full-Service Professional (CFSP) program.
What is the CFSP program?
Designed to empower real estate professionals to not only survive but thrive in this new era of real estate, the new CFSP course is value-packed with expert-led content, practical tools and powerful dialogues and scripts. In turn, you’ll learn how to:
- Attract and retain clients: You’ll master the art of communicating your unique value proposition and build lifelong client relationships.
- Deliver exceptional service: Learn how to consistently deliver “wow” customer experience and unparalleled service throughout the entire transaction.
- Navigate a changing market: Gain the skills, dialogues and knowledge you need to stand out in today’s market and overcome buyer and seller objections.
What the CFSP covers
The initial CFSP training offers:
- All new Buyer Presentation
- All new Seller Presentation
- Buyer and seller objection roleplays
- Cutting-Edge Marketing
- Next-Level Customer Service
To explore each of these content pillars, the CFSP training is broken into five, on-demand video modules. Trainees will also have access to a digital resource library of marketing materials, presentations, buyer/seller dialogues, social media messaging, infographics and printable handouts to showcase their full-service approach and top-tier market knowledge.
Meet the trainers
For the rest of the year and into 2025, the CFSP real estate agent training will include live virtual and on-demand content from relevant thought leaders, including real estate legend Brian Buffini, founder and chairman of Buffini & Company. He’ll cover how to succeed in the new era of real estate and deliver customer service that wows in two of the modules.
Additionally, there are three modules that feature sit-down interviews with iconic thought leaders such as New York Times bestselling author Jon Acuff, award-winning advertising writer and creative director Ron Tite and hospitality visionary/author and leading restaurateur Will Guidara discussing the key skills needed to be a professional business owner and stand out from the competition.
There’s also a bonus interview with Katie Johnson, National Association of REALTORS ® chief legal officer and chief member experience officer, who discusses the future of real estate post-settlement.
To kick off 2025, world-renowned negotiation expert Chris Voss will headline Buffini & Company’s virtual event in January.
These handpicked experts will share impactful how-tos that will help real estate agents proactively transform their businesses — and their lives.
How CFSP real estate training benefits agents
Buffini says this program has the power to separate the true professionals from the amateurs at a time when scrutiny over agent compensation and their value to consumers in a transaction is a hot-button issue.
“Working with a CFSP designee means buyers and sellers will understand how their agent earns their appropriate compensation while receiving unparalleled service throughout their transaction,” Buffini says.
Other real estate leaders are praising Buffini & Company’s foray into a new real estate training program that is sorely needed at a critical time in the industry.
“The RE/MAX network understands the power of education and the importance of serious, full-time professionals in this business,” says Amy Lessinger, president of the global real estate brokerage. “We also know the world-class quality of Buffini & Company offerings. This new certification course is arriving at an ideal time for our industry because buyers and sellers need the guidance of full-service professionals now more than ever.”
Raising the professionalism bar is something that’s long overdue, and this is the right kind of REALTOR training to meet the moment, says Kenneth R. Trepeta, president and executive director of Real Estate Services Providers Council.
“We are entering a new era of how we serve homebuyers and sellers during the complexities of a real estate transaction,” Trepata says. “The breadth of training CFSP offers and the timing of the program is a shot in the arm for real estate professionals and, more importantly, their clients and customers.”
Frequently asked questions (FAQs)
How do I sign up for CFSP real estate training?
To sign up for the CFSP course, visit: https://buffini.com/cfsp or call (800) 945-3485, x2.
How much is the CFSP training?
The enrollment fee for this virtual, on-demand program is $395 ($295 for Buffini members), making this affordable..
Why should I invest in the CFSP?
The CFSP designation is your opportunity to showcase your professionalism, skill and dedication to being a full-time, full-service professional. With the skills, expert insights and resources provided by the CFSP training program, you’ll confidently navigate the market ahead and create clients for life.
