Four Things Savvy Real Estate Agents do After a Closed Deal
Congratulations! You closed the sale. What happens next could determine the longevity of your real estate business. Savvy agents know that handing over the keys can be the first step to creating a long-term relationship that will help their network to grow.
Let’s dive into the details on how you can help your business grow after the sale is done and your client is happy with the purchase. Here are four savvy things real estate agents will do after closing a deal.
1. Stay in touch
Send a handwritten note to thank them for their business and keep them on your monthly marketing list. According to National Association of REALTORS® 90% of buyers and 73% of sellers would recommend their agent to others, that’s why staying in contact with your network will help you to open new doors and create new opportunities for your business.
2. Follow-up
Call your client and ask about the move and offer any assistance so they are comfortable in their new home. Don’t be afraid to share the contacts of great service providers you trust, too! Providing valuable connection with home-improvement specialists or local services (designers, gardening, plumbing) can be highly appreciated, especially if your clients are not familiar with a new area.
3. Send useful information
Every month send a one-sheet marketing flyer that reflects the current market situation or provides important tips and information for their home.
People tend to share their good experiences with their friends and family, but life can get hectic, and contacts often get lost. Staying in touch with your clients can significantly improve your business. Sharing valuable facts is a great way to remind them about your business and get more referrals. At the end of the day, we all want to deal with the people we can trust.
4. Give a little extra “something”
Pop-by your clients’ home with an inexpensive gift that shows you appreciate them. Think about what your client can use around the house or something that can make them happy. Fun accessories for the pool or garden supplies can be appropriate for summer and spring seasonal pop-bys. If you are not sure what to get, a box of candy or fresh fruit is always a good idea.
Building real estate business based on referrals is a winning strategy, and we want you to win! Buffini & Company makes the follow-up process easy and stress free, on top of that your customers will be pleasantly surprised by your thoughtfulness and care.
Remember. . . when you are consistent and genuine, people will remember you and be happy to share your information with their friends and family. These simple steps will make you and your services stand out. Forget about cold calling and chasing new leads. Work on building and nourishing the relationships you already have, and new leads will come your way.
