How Real Estate Agents Can Harness the Power of AI
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Artificial Intelligence isn’t here to replace real estate agents, it’s here to make them better. Using AI tools can help increase your productivity, reduce the time you spend on menial tasks and free you up to spend more time on deepening your client relationships.
At Buffini & Company, we teach the Work by Referral System: A consistent level of contact with and care for the people in your database, leading to a steady stream of repeat and referred business.
Utilizing the potential of AI is a perfect complement to working by referral. AI tools are most powerful when they free you from busy work so you can focus on building authentic relationships. Whether it’s drafting quick email templates, organizing your schedule, or helping brainstorm fresh marketing ideas, AI allows you to spend more time with clients and less time stuck behind a desk.
When you combine AI’s efficiency with a referral-based approach, you give yourself the edge to thrive in any market.
Leverage the Buffini AI Bootcamp
The Buffini AI Bootcamp is a one-of-a-kind, live training program built to help agents use AI in a way that supports, not replaces, the systems that already work. Here’s what makes it unique:
- Expert-led instruction from Michael Thorne. With 30 years in the business and deep expertise in digital tools, Michael brings practical, tested strategies, not just theory. Agents learn not only what AI can do but how to apply it to their real-world challenges.
- Monthly live sessions with interactive Q&A. Each session is 45 minutes of training followed by 15 minutes of Q&A. You can watch live, ask questions, or catch the replay on demand if your schedule is packed. The bootcamp officially started June 11, but you can sign up and join at any time.
- Step-by-step guidance on using AI. You’ll learn how to use AI tools to create streamlined work processes, draft listings and marketing assets, analyze data and much more.
AI-Driven Time Reclamation
Time is the most valuable resource an agent has. AI can help you reclaim hours each week by automating the repetitive work that clogs up your calendar. Instead of spending a whole afternoon writing property descriptions or summarizing market reports, AI can create a first draft in seconds. That extra time can be reinvested into activities that generate referrals, like Pop-Bys, client calls, or one-on-one meetings.
Aligning AI with Proven Buffini Systems
AI becomes even more powerful when paired with Buffini’s trusted methods and tools:
- Work by Referral®. AI can help you remember important dates, track client interactions, and suggest timely follow-ups so you never miss a chance to connect.
- Pop-Bys. AI can suggest creative Pop-By ideas or draft quick note templates, but the heartfelt delivery and handwritten signature are what make them memorable.
- Referral Maker Social Suite. AI can create captions, suggest hashtags, and even recommend posting schedules—helping you stay consistent online without losing your authentic voice.
Benefits Real Agents Can Expect
Agents who embrace AI with Buffini’s training see tangible results:
- Save time on busy work. AI helps you start tasks, like writing, brainstorming, or organizing data, so you don’t have to stare at a blank page. You still make it your own, but you cut hours off your workload.
- Boost productivity and quality. AI helps double-check facts, polish wording, and ensure consistency. Agents report not only faster results but higher quality work.
- Gain actionable, real-world insights. Michael Thorne tests these tools daily in his own business, so you get practical tips you can use right away, not just big-picture concepts.
As he says, “Adapting to AI keeps you in the game; adopting AI makes you the MVP!”
Learn More About Working by Referral
When you pair the efficiency of AI with the power of working by referral, you’re not just adapting, you’re leading. You’ll be set up to take advantage of the opportunities ahead — get more qualified leads, close more deals, make more money and have more time off. It’s a proven, repeatable system that works. It has done so for 100s of thousands of real estate professionals, and it can do the same for you!
Contact us for a free 30-minute Business Consultation call. We’ll help you: Get clear on your vision, uncover what’s holding you back and see what’s working for others just like you.
If it feels like the right fit, you’ll have the opportunity to partner with a full-time, Buffini & Company Certified Coach who will help you grow and scale in alignment with your strengths — so your business not only succeeds but helps you achieve the life of your dreams.
