Make Lead Generation a Top Priority This Fall
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We’re heading into the final quarter of the year: Are you close to reaching your goals? Now is the time of year when many agents review their goals and see how close they are to reaching them. Those who need to catch up work frantically to generate leads and close deals. Those who have hit the mark or are close may decide to take their foot off the gas pedal for the rest of the year. The end of the year isn’t the time to coast; in fact, it’s one of the best times of year to generate leads so you can start 2018 on a good note.
Generate leads while you have fun
When you work by referral, your relationships and the referrals you earn help drive your business. Generating leads as a relational agent is different from generating leads as a transactional agent. Instead of making cold calls and trying to connect with people you don’t know, you touch base with people you have developed great relationships with. Since you already know them, connecting with them is more fun.
The fall and early winter are social times of the year with holidays that provide an excuse to get face-to-face with clients. Whether you’re delivering candy to your best clients for Halloween or you’re greeting them at your home for a reverse Pop-By, this time of year provides plenty of opportunities to deliver a high level of service to your clients. The best part is, you can have fun while you do it.
Sow the seeds for next year’s business
Many transactional agents coast through to the end of the year and have to start over generating leads the first week of January. By continuing to generate leads throughout the fall and holiday seasons, you’ll set yourself up for a successful 2018 and you won’t have to rebuild your business back at square one when the New Year rolls around. Since you’ll have leads in your pipeline when you begin the year, you’ll be ahead of the game and will have the momentum to achieve your goals and milestones at a much faster rate.
This doesn’t mean you’ll work hard up until New Year’s Eve. Rest is a vital part of building a successful business. Instead, you’ll pick at day in December that will be the last day you work for the year and work hard until then generating leads. After that, enjoy your time off with family and friends and think of the goals you want to set for yourself for 2018. Then, you can be sure when you begin again in January, you’re refreshed and ready to thrive.
We developed the Blitz as a focused sprint to help agents generate a high number of leads in a short amount of time. We’ve just started the final Blitz of 2017. If you haven’t signed up for it, there’s still time. Click here to join in and get Blitzing.
Joe
