Buffini & Company Blog

Planning a Renovation?

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The shorter days and cooler temperatures of October tend to cause us to spend more time indoors. This, in turn, often causes many homeowners to say “Wow, we should really think about updating…” This month, we’re offering tips to help homeowners plan their next kitchen or bathroom renovations. These rooms are consistently the most popular rooms in the house to make over.

What’s in the Box?

The kitchen tends to be the central command of the home; it’s where we cook and gather with family and friends, as well as where the kids do their homework and many of us pay our bills. The Standard and Canadian Marketing Flyers offer tips and strategies to help you plan a kitchen renovation, whether you want a basic renovation or a full-scale overhaul. This is a character piece that gives you the opportunity to connect your clients with a tradesperson in your network. It also gives you an ‘in’ to discuss the market and potential renovations with clients who are thinking of selling.

The bathroom is the other most popular room in the home to renovate. While some homeowners wish to create a spa-like experience in their master bath, others wish to refresh the room and update features and fixtures. The Alternate flyer offers tips for a smooth renovation process; one that adds style and function without breaking the bank. It’s also a character piece that gives you a chance to refer a great local tradesperson in your network and talk to your clients who are thinking of listing their homes.

Regardless of which kit you subscribe to, don’t forget to include the type of referral you’re looking for this month at the bottom of your cover letter.

Pop-By Ideas

  • A reusable bag that your clients can use when they go apple or pumpkin picking.
  • Halloween candy for your favorite clients, especially those with children.
  • A fall-themed wreath or seasonal flowers.
  • Host a ghoulish Halloween-themed client party or keep it seasonal by organizing a client party to the pumpkin patch or pick-your-own apple orchard.

What to Say: Follow-up Calls

Standard/Canadian:

“Whether you’re thinking of renovating your kitchen this fall or in the spring, the information I sent this month will help you plan your project and may inspire design ideas. Give me a call for a referral to a contractor, architect or tradesperson in our area. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Alternate:

“Thinking of renovating your bathroom this fall or in the spring? The information I sent this month will help you plan your project and may inspire design ideas. Give me a call for a referral to a contractor, architect or tradesperson in our area. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Business-to-Business Ideas

Standard

  • Offer a coupon or discounted service to a local business in your network.

 Canadian

  • Offer a coupon or discounted service to a local business in your network.

Alternate:

  • Offer a coupon or discounted service to a local business in your network.

 

Buffini & Company

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