Buffini & Company Blog

Real Estate Business Strategies to Start Q2

Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

Spring is the perfect time to refocus your energy and start afresh for the second quarter of the year. Here are some powerful steps you can take to dust off the cobwebs and get organized for the season ahead!

Clean up Your Database

Your database is the cornerstone of your business, but it can quickly get disorganized if you don’t stay on top of it. This spring, begin a refresh of your database by reaching out and connecting with all your relationships. Use check-in dialogues to see how your customers are doing and if you can serve them in any way before asking if you’re the agent they would refer to family and friends. Evaluating your database like this means that you can ensure you’re focusing most of your time, energy and attention on your A+ customers – those people who refer you most often.

Step up Customer Service

Once you’ve taken the time to sort through and requalify every relationship in your database, look for innovative ways you can be of value and service. You might not be able to meet face to face or treat your customers to client parties right now, but you can still keep in regular contact by email, phone or even video message. Delivering Pop-Bys, writing notes of gratitude and sending monthly Items of Value are more great ways to build bonds and strengthen relationships with your clients.

Streamline Your Schedule

As a busy professional, your day is jam-packed with activities. Requalifying your database means that you can improve your real estate time management, enabling you to focus on people you enjoy working with and who send you referrals. To streamline your schedule further, block out time for all your non-negotiable activities and appointments first, making sure to prioritize lead generation. Once you have accounted for these ‘big rocks,’ add in the rest of your tasks. This type of priority-based scheduling means you will always focus on key activities and you won’t get bogged down running nonessential errands or checking social media.

Provide Market Information

During these uncertain times, you can be a resource of information and education for your clients. Make sure you stay up-to-date with all the latest industry news and updates from reliable and trusted sources, such as “It’s a Good Life.” Then, whether it’s through Facebook Live broadcasts or individual calls, let your clients know that you’re available to answer their questions and help them navigate the market. Your expertise will set you apart from the crowd and you’ll become a valued and trusted advisor for your customers.

Brush up on Buyer/Seller Skills

The market is very hot right now, so you need to make sure you have the kind of high-level skills required to meet the needs of both buyers and sellers. The best way to do this is to undertake a real estate training program that’s proven to produce results. Continuing professional development is absolutely vital if you want to always be at the top of your game and serve other people effectively. As my good friend Joe Niego says, “Your skills pay the bills,” so make sure to carve out time for training.  

Whether you’re a new agent or you already have years of experience under your belt, you can vastly increase your efficiency and effectiveness in the marketplace by becoming more productive and organized in your business. Start Q2 strong by checking out Buffini & Company real estate training programs to see which one works for you! 

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