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The Celtic Secret

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Have you ever wondered why Irish people are so beloved around the world? Their Celtic secret is an attitude of gratitude. Gratitude – that readiness to be truly appreciative and to return kindness – defines Ireland as a nation and helps to make its people accepted and supported everywhere they go. Here’s how you can tap into this incredible superpower today:  

Keep an outward focus

Writer John Ortberg once said, “Gratitude is the ability to experience life as a gift. It liberates us from the prison of self-preoccupation.” In today’s often self-obsessed world, it’s very easy to constantly look inward, to the exclusion of almost everything and everyone else. To truly express gratitude, you must remove that inner focus from yourself and turn it outwards to others instead. In business, this means always striving to take care of your customers with exceptional service. Show them how thankful you are for their custom by consistently going above and beyond to meet their needs and exceed their expectations.  

Deepen your relationships

It’s been proven that expressing gratitude releases oxytocin, or the love hormone, which builds a greater bond between people. When you consistently express gratitude to others, you deepen your relationships and connections with them. Whether you make a call, write a personal note of thanks or do a quick Pop-by with a small gift, it’s easy to show your thanks and appreciation. Remember, strong relationships are at the heart of every good business, so you need to make building them your business!

Live life with an open hand

Oprah once said, “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” The Irish have experienced their fair share of hardship and heartbreak, and yet they are still globally renowned for their great kindness and generosity of spirit. When times are tough and you encounter difficulties and challenges in life, try to embrace an attitude of gratitude more than ever. The ability to celebrate and make the most of what you do have, instead of focusing on what you don’t, can transform your mindset from one of ‘less than’ to one of thanks. 

Gratitude is the secret sauce of success in business and in life. To learn more about living and leading with gratitude, listen to the latest episode of “It’s a Good Life” today!

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