Buffini & Company Blog

Tips to Prepare Your Business for Post-COVID-19

Brian Buffini’s Mid-Year Bold Predictions 2024 registration is now open. Has there ever been a more complex time in the real estate industry? Brian will give you the inside scoop on what’s taking place behind the numbers at 10 a.m. PT on July 22. Register now.

As people across North America begin to navigate the new normal, you’ll need to make sure your real estate business is also ready to go. COVID-19 isn’t going away just yet, but there are steps you can take to adapt your business plan to succeed in the wake of this pandemic. With some areas slowly starting to reopen, use these tips to get your real estate business back in the game in a way that is healthy, safe and productive.  

Take It Slow

The past few months have been anything but ordinary – chances are you, your business and your family need some time to slowly integrate back into a “normal” routine. There’s no need to rush back into business all at once. Gradually return to your routine, connecting with a few clients each day, until you’re in a place where you can level up your real estate lead generation once again. This rolling start is key to your successful return.

Know the Facts

Clients will have plenty of questions about the impact of COVID-19 on the housing market, so make sure you are prepared to answer. Educate yourself with the facts of the situation nationally and in your region. Seek out interviews from industry experts when it comes to housing and the economy. Consider sharing a few episodes of It’s a Good Life podcast for more clarity on how the market has progressed during this pandemic. Make it your goal to become a trusted advisor to clients who need some reassurance that now is a safe time to buy or sell. 

Be Transparent

Open communication is key right now. You must be able to assure your clients that you are committed to their health and safety. Share with them your plan for how you will honor that commitment during the transaction. Prepare for discussions to learn how comfortable clients are with certain procedures, and be ready to build the transaction around that. Your clients should understand that you have their best interests at heart, and they must feel 100% comfortable working with you.

Sharpen Your Skills

Right now, it is essential to build your skills with great real estate agent training. As more first-time buyers look to swap their rentals for a starter home, you will need to know how to best serve these clients and others who want to get back into the market. Real estate agent training programs should teach you skills like working with first-time buyers, negotiating effectively and much more. This is critical if you want to stand out from the competition post-COVID-19.

For more tips on how to build a business that can succeed in a changing world, check out The Pathway to Mastery®—Essentials. This real estate agent training program from Buffini & Company has everything you need to master the fundamentals for a rock-solid real estate business.

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