Why Social Media is Essential for A Real Estate Business? | Buffini
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A staggering 97% of Americans have a cell phone. Many spend a vast majority of time on their phones scrolling social media. So that means, you, the professional real estate agent, need a social media presence.
Everyone’s online!
Need more convincing? Nearly 70% of U.S. adults say they use Facebook while 83% go on YouTube. Nearly 50% of adults use Instagram while about 33% use TikTok. Approximately 30% say they use LinkedIn, WhatsApp and Snapchat.
The average American spends 2 hours and 25 minutes on social media per day.
Gen X uses Facebook more than any other age group while YouTube is the most popular social app for Millennials and Gen Z.
And when it comes to buying a home, nearly half (41%) of all buyers start online. So it’s imperative that you be on these platforms as well, so you can meet your clients and meet them where they are.
It’s not enough, of course, to just be online. You need to have stellar content that helps you stand out amongst the competition. For busy real estate professionals, who already have a whole list of tasks to do each day, it can be overwhelming to decide what, when and where to post. That’s where Referral Maker® Social Suite comes in.
We hear you — and we’ve got you!
You, our valued members, have spoken! You told us you love social media and it’s integral to your business.
Your biggest challenges are:
- Consistency
- Content
- Time
Referral Maker® Social Suite, powered by Back at You, solves all three of your biggest issues with an easy-to-use, automated system. And it’s now a free added bonus for Buffini & Company members who purchase Referral Maker® PRO, One2One Coaching™ or Leadership Coaching™.
Here’s how Social Suite can help you maximize your social media productivity, so you have more time to do what you do best — generate more leads, close more deals and earn more income.
Automated Content — Social Suite users will receive professionally written, relevant content each month from Buffini on real estate-related topics. They will also get engaging hyperlocal content generated by the platform such as market updates, restaurant reviews and information on area attractions. This content, which will be automatically scheduled throughout the month, will help you stay top of mind and position you as a trusted local market expert.
“It took me a day to plan, create and schedule my social posts for the month, this gives me that time back.” — Marvin Phillip, Y Realty
Synced MLS Integration — With just one click, Social Suite automatically links to your MLS listings so you can create additional posts and targeted ads. You can also create individual websites and videos for each of your listings.
“I got more leads off my listing ads than any other platform I’ve used in my 21-year career.” — Brooke Miller, Brooke Miller Real Estate-Long & Foster Realtors
Design Studio — Similar to Canva, Design Studio gives you the option to customize and personalize your brand with professional templates. You’ll get access to hundreds of pre-made templates for any marketing need including digital and print flyers, postcards and more.
Full Technical Support — Social Suite offers informative training sessions to help you first get started as well as other ongoing webinars. You’ll also be able to connect to dedicated support representatives if you need them.
“I’m not very technical, but it’s so easy and user friendly.” — Angela McAndrews, Future Home Realty
Learn More!
Social Suite is available for clients who have signed up for Referral Maker® PRO, One2One Coaching™ or Leadership Coaching™. For more information on the program that’s right for you, call 800-945-3485×2
