Buffini & Company Blog

3 Top Real Estate Tips from Our Buffini & Company’s GameChangers Speakers

Brian Buffini’s Mid-Year Bold Predictions 2024 registration is now open. Has there ever been a more complex time in the real estate industry? Brian will give you the inside scoop on what’s taking place behind the numbers at 10 a.m. PT on July 22. Register now.

The real estate business is always changing – and as real estate professionals we need to continually invest in ourselves to stay at the top of our game. If you want to generate more leads, communicate more effectively with your clients and utilize the right technology for your business, the Buffini & Company GameChangers conference is a must. Here are a few tips from three featured speakers.


Joe Niego’s Tip: Show up to work

“Showing up to work” can be interpreted in two different ways: showing up to work, as a noun, and showing up to work, as a verb. Some people show up to work, the place, but not to work, the action. When you show up to work, you need to push yourself to reach your potential; use logic to direct your action and emotion to drive your desire for success.

The act of showing up to work begins before you step foot in the office or sit at your desk. Building positive morning habits fuels the momentum you need to do your proactive lead generating activities; it creates a domino effect that puts you on the path to productivity.


Kevin Buffini’s Tip: Speak the language of your clients

If you want to communicate well with your clients, you have to understand and manage your “persuasion style.” “Motivators” are direct and love to give direction; they’re able to inspire and influence people by giving their opinions. “Facilitators” are more likely to lay out options and choices and help people come to their own conclusions.

Once you understand both styles and where you fit, you can serve your clients better. When you meet with your clients, especially the first time, ask them if they prefer direction and input or options and choices. If they prefer the former, chances are they’re Motivators. If they prefer the latter, they’re likely Facilitators. From there, you can work with them and “speak” to them in the language they prefer.


Brian Wildermuth’s Tip: Relationships drive revenue

We have access to a ton of technology that promises to help us automate our businesses and generate even more leads. But, at the end of the day, it’s all about the human connection you have with your clients. Technology is a powerful tool, but only if it makes you more efficient in building your relationships with your clients.

Want more great tips to help you take your real estate business to the next level? Sign up for Buffini & Company’s GameChangers™ today!

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