Buffini & Company Blog

4 Ways to Plan for a Profitable New Year

Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

Before you close the door on 2020, consider how you want to walk in to 2021. After all, the best way to have a profitable year is to go in with a solid, well-informed plan!

Planning for the future may seem tricky. However, when you consider the ways that you have already pivoted your business such as marketing virtual open houses and home tours, real estate training with your team remotely and planning creative client parties, it’s clear that you’re able to work well under uncertainty.

Here are some ways to create a 2021 business plan that can withstand any market, anchored by relationships, customer service, skill building and market knowledge.

  • Focus on What You Can Do

There is no shortage of information on how a business should be run. However, instead of focusing on outside factors that you can’t control, focus on what you can do to create success in your business. For example, perhaps you can evaluate your safety measures for home showings, deepen your relationships with current customers, or expand your professional network and earn referral business from outside your market.

Write these things down, and take some time to set specific goals and define the tactics you will use to reach them.

  • Know Your Buyers’ Needs

It’s not easy to know exactly what a client will need from you. First-time buyers are likely to need more guidance that may include your personal insight on their desired neighborhood, up-to-date information on today’s real estate market trends, help interpreting documents and step-by-step support throughout the entire transaction. Out-of-area buyers may need some extra help making sure the home they’re eyeing has no hidden problems.

As you consider your approach for 2021, assess the depth of your current skills and then discover ways to support all of your buyers’ needs.

  • Collaborate with Sellers

Most sellers will look to you to sell their home quickly and to get them the most money possible. To support sellers, it’s important that you are smart about how you market their properties, while also proving that you are a skilled negotiator.

If you face a negotiation on your commission, it’s smart for you to be clear about the value that your expertise and service provides to them.

  • Understand Today’s Real Estate Market

As you consider all the ways that you can grow your business in 2021, it is clear that there is plenty of opportunity. There are several actions that you can take right now to get started, including to register for the free broadcast, “Brian Buffini’s Bold Predictions 2021.”

This free broadcast from real estate legend Brian Buffini and special guest, NAR Chief Economist Dr. Lawrence Yun, will cover the state of the market, industry and agent to help you stay on track and focused for a profitable 2021.

Claim your virtual seat for Bold Predictions on Tuesday, December 8 at 9 a.m. PST!

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