Buffini & Company Blog


Brian Buffini’s Mid-Year Bold Predictions 2024 registration is now open. Has there ever been a more complex time in the real estate industry? Brian will give you the inside scoop on what’s taking place behind the numbers at 10 a.m. PT on July 22. Register now.

When I think of the theme of this issue, “All In,” I think enthusiasm, a driving force, pragmatic, productive energy and joy. And truth is, it’s a full-time job to get ourselves into that type of mindset the majority of the time.

But as leaders in this industry, it isn’t just about us. Yes, we need to be All In to reach our goals and get our business to where we want it to be. And, in order to create a successful enterprise, company or team, we are charged with finding the right people that believe in our vision, and being a leader with influence to help them see how their goals can be achieved within our model. Gone are the days of control as a broker or manager. In today’s marketplace, a good and effective leader has a positive influence with his or her people. We all know this is not easy; not for the faint of heart. We all may have the title, but do we have the influence? How much do we have? And, does our influence have a positive or a negative impact? Here are the key things to examine and work on to build our influence and ability to attract and keep an All In sales force, team or staff.

Are you a Manager or are you a Leader?
They are not the same thing. Managing is authoritative. Managing is controlling. It’s based on fear and compliance and keeping the status quo intact. Now, don’t get me wrong—managing is necessary for systems and structures and processes. But, when we are dealing with people (and that is our #1 priority), people do not want to be managed; they want to be led. Leaders give hope, a clear direction, and a path to follow. They believe in the abilities of their people. Leaders are accessible—with professional boundaries. They lift people up, enrich their lives, and hold them accountable. Leaders have tremendous influence and a following. If you currently find yourself in the “manager” category more than the leader category, hit the reset button. Make an effort to get together with your team either one-on-one or in groups to focus on them. What are their goals and challenges? How can you and the company help them? What do they think they need to do to move forward on their path of success? Make them feel important and listen to their concerns. Let them know they are a valued member of your organization. You’ve now begun a respectful and open conversation that benefits everyone involved.

They are always watching you, not listening to you.
Have you heard the expression “I can’t hear you for your actions?” Leaders with good influence set the tone and expectations in their environment…and they follow through with their feet once they’ve communicated their vision and company goals. Bottom line: Live what you teach. If you are talking to them about being consistent with good habits in their business, make sure you are consistently closing your door and focusing on lead-generation activities to grow your office. Trust is the key factor to influencing others positively. The only way to earn trust is to be a person of integrity. Be open and honest.

“Leaders give hope, a clear direction and path to follow.”

Admit mistakes: you are not perfect—don’t expect perfection from others. Be reliable. The little things matter. Do what you say—say what you do—let the music match your words. Serve others. Be consistent in living out your guiding principles especially when people are not watching. Be the model and everyone benefits from your passion, productivity and purpose!

People follow the path of strongest conviction.
The last piece we’ll talk about today in being a great leader with influence is this: You’ve got to be more sure of your stuff than they are of theirs. Be clear about your expectations of what it takes to excel in your environment. Hold them accountable to these expectations. Always extend grace if a mistake is made, and help them figure out how to solve any problems. And, instead of worrying about getting them to think more highly of you, get them to think more highly of themselves. Challenge them in their limited thinking about what they can actually do. Help them to push and grow. Believe in them. Tell them you do. Difficulty does not defeat people; lack of faith in themselves does.

When you are a catalyst in helping to build someone’s self-worth, it will also improve their business, their relationships, and their overall quality of life. Isn’t that one of the reasons you got into Leadership in the first place?

In our industry today, people are looking for a good path to follow with similar values and a mission they can be a part of. They crave an environment where someone is proactively setting the tone and pace for goals and activities to be achieved where everybody wins. That “someone” is you. Be that leader worth following. When you lead with encouragement and accountability, and they can see you living by your convictions they will follow you and they will help you grow. So, do you have what it takes to be a leader with influence to create an All In team? Of course you do. You got this, and I believe in you.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

July 15, 2024

4 Proven Ways to Build Your Business Network | Buffini Podcasts

Building a business network is one of the smartest things you can do for [...]

June 20, 2024

10 Weeks with Wooden – Pyramid of Success | Buffini Podcasts

John Wooden is regarded as the greatest NCAA basketball coach [...]

June 17, 2024

Burned Out or Fired Up – You Choose | Buffini Podcasts

Living in today’s often stressful world, it’s no surprise that burnout [...]

June 12, 2024

Seize the Day and Live the Good Life | Buffini Podcasts

In today’s hectic and fast-paced world, many people get so fixated on [...]

June 5, 2024

Your Personal Growth Journey with Dave McGhee | Buffini Podcasts

No matter what difficulties or challenges you encounter [...]

May 3, 2024

Beating Procrastination

Procrastination is something that’s often misunderstood. The [...]