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Brian Buffini’s Bold Predictions 2021

Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

Every year in his Bold Predictions broadcast, Brian predicts what lies ahead for the real estate sector. As part of this year’s broadcast, he interviewed Dr. Lawrence Yun, Chief Economist at the National Association of REALTORS®. Dr Yun provided some powerful insights into the current state of the market and what the future holds for the industry in the next 12 months. Here are some of his top takeaways:

The Market Is Healthy

Despite enormous challenges related to Covid-19, housing has shown remarkable resiliency in 2020. The continuation of a recovery in the jobs market, coupled with recordlow mortgage rates, will have a positive impact in 2021. Furthermore, there will be new demand for housing arising from remoteworking flexibility, as some people look to trade up to a bigger home or move out of the more densely populated areas and into the suburbs. Taking all of this into consideration, as well as the constraints of the ongoing inventory shortage, Dr. Yun predicts that home sales will rise between 5 and 10 percent in 2021, with prices increasing between 3 and 5 percent.

Relationships Are More Important Than Ever

Many people who were not considering buying or selling a home before the pandemic are now reassessing. Being at home much more means people are re-evaluating their situation and coming to the conclusion that they want more space, an extra bedroom or a home office to work in. Dr. Yun suggests that agents get in touch with their past clients to see if they need help considering their options when it comes to a home that better meets their changing needs and lifestyle. The trust factor will be key here – if you have developed solid and trusted relationships with your clients and served them exceptionally well in the past, they will want to hear from you now.  

Training Is Key

In a crowded marketplace, those with professional training stand out. 100 Days to Greatness is the most comprehensive, step-by-step training program ever created for the real estate industry. Developed by Buffini & Company in partnership with the National Association of REALTORS®, the course guides agents and brokers through proven systems to launch a career in real estate, teaching them how to leverage their time, money and energy and be successful in just 100 days.

After an unprecedented 2020, real estate professionals must be extraprepared for what 2021 has in store. In his annual Bold Predictions broadcast, Brian analyzes the most comprehensive research and data available to help agents successfully navigate upcoming changes, capitalize on future opportunities and maximize success in 2021. To learn more, listen to the latest episode of “It’s a Good Life”.

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