Build Trust and Connect Your Clients This Month
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Spring is here and the market is heating up in many areas across the U.S. and Canada. Interested buyers will have two things on their minds: boosting their credit scores so they can qualify for low-interest home financing and finding the home that fits their needs. April’s marketing flyers have both bases covered.
What’s in the Box?
Great credit can qualify buyers for more than just lower interest rates on their home loan; it can also qualify them for lower insurance rates and help them avoid paying a security deposit on utilities when they move. The U.S. and Canadian Marketing Flyers outline the glorious benefits of great credit and provide tips to help people achieve it. What if you already have stellar credit? Well, congratulations on that achievement! The tips are also useful if you want to maintain an excellent credit score as well. This is both a character and competence piece intended to help you build trust with your clients and connect your interested buyers with a lender in your network.
The internet has become the resource of choice for many interested buyers. In fact, according to the most recent Profile of Home Buyers and Sellers from the National Association of REALTORS, more than 95 percent of buyers used the internet during their home search process. The Alternative Marketing Flyer outlines several websites and apps designed to help buyers improve the efficiency of their home search. While the internet is no substitute for the knowledge and experience of an agent, it can help buyers streamline the process. The piece is intended to give you the opportunity to build trust with your clients, use your expertise to guide them through the mortgage process and connect them with a trusted real estate agent or broker in your network.
Pop-By Ideas
- Celebrate Easter with baskets of candy.
- Welcome spring with garden tools or potted flowers.
- Sunscreen will protect your clients while they enjoy more hours of sunlight.
- Umbrellas to keep those spring showers at bay
What to Say: Follow-up Calls
Standard/Canadian:
“There are many advantages to having great credit. The information I sent this month is intended to help you or a loved one improve or maintain good credit and take advantage of the perks you may be entitled to such as lower insurance rates, better interest rates, etc.
Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Alternate:
“If you’ve been thinking of purchasing a home, one of the first steps you may have taken was to go online and look at the listings in our local area. The information I sent this month outlines resources, including websites and apps, that can improve the efficiency of the buying process. This information is not intended to replace the expertise of your real estate professional; it’s meant to give you the tools you need to find the right home for you. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Business-to-Business Ideas
- Standard: Offer a coupon or discounted service to a local business in your network.
- Canadian: Offer a coupon or discounted service to a local business in your network.
- Alternate: Offer a coupon or discounted service to a local business in your network.
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