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Coaching Tip: 6 Benefits of Using a CRM

Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

If you’re like many real estate agents, you may keep your clients’ contact information in one spot, your schedule in an app on your phone or in a planner, your lead generation notes in another spot, etc. While you may think you’re organized, in reality, your process needs streamlining. After all, it’s tough to keep track of everything when it’s stored in different places.

If you want to run your business more efficiently, it’s essential to invest in a good CRM. Although Customer Relationship Management software primarily helps real estate professionals organize and manage their contacts, it’s a helpful tool for managing other aspects of the business as well. It also makes financial sense: Studies show that using a CRM offers an average return of $5.60 for every $1 spent!1

Manage your relationships.

While this may be the most obvious benefit of a CRM, it’s also the most important. If you want to retain your best clients, it’s essential to provide great service that meets their unique needs. A CRM allows you to store information about your clients and their families in one place so that you can refer to it quickly and easily.

Generate leads effectively and efficiently.

The better you know your clients and can anticipate their needs, the better you’ll be able to serve them and the more likely they will be to refer you to their family and friends. Lead conversion rates improve more than 300% when you use a CRM.2 Relying on a CRM to help you with lead generation also has an impact on your wallet: Studies show that a CRM can increase your revenue up to 41%.1

Take control of your time.

If you’re ever lamented that you don’t have enough time, you need a CRM. A CRM puts your to-do list at your fingertips and allows you to view your list of priorities and see and update your schedule as meetings and appointments pop up during the day. Prioritize your day with a CRM and you’ll not only take control of your time, you’ll boost your productivity as well.

crm_002Initiate and track marketing campaigns.

Your marketing campaigns are all a click away. A CRM helps you plan a new marketing campaign and track the results of a current one. Tracking allows you see if your message is being heard or if it’s getting lost in the shuffle. You can also archive previous campaigns in case you want to refer to them at a later date.

Know where you stand in your business.

Are you on track to reach your sales goals for the year? Have your expenses increased or decreased this quarter? What was the open rate of your latest email marketing campaign? Who’s your top referring client? A CRM can answer all of these questions and more. You’ll be able to track all areas of your business, including your finances, lead generation and marketing. Use your data to make improvements in your business.

Access your CRM from anywhere.

As a real estate professional, you’re always on the go. Accessing client information on your smartphone or tablet is imperative. With a CRM, all of your client information is stored in the cloud, allowing you to access it anywhere you have a Wi-Fi signal. Research shows that 48% of people access their CRM on their smartphone and 45% access it on their tablet.3


Referral Maker® CRM offers all of this and more!

Developed specifically for agents who work by referral, Referral Maker makes lead generation easy and fun. It takes the guesswork out of what you have to do each day to connect with your clients, reach your goals and achieve success. It’s like having your own personal assistant. Visit ReferralMaker.com to learn more!


  1. 1. Nucleus Research, November 28, 2011 http://www.businesswire.com/news/home/20111128005845/en/CRM-Returns-5.60-Dollar-Invested-Nucleus-Research#.VafyLPnm4xI
  2. Smallbizcrm.com, CRM Market statistics http://www.smallbizcrm.com/crm-reading-lounge/crm-market-statistics/
  3. SuperOffice, January 27, 2015 http://www.superoffice.com/blog/crm-software-statistics/
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