Is Financing on Your Mind This Summer?
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Markets are hot in many areas across the U.S. and Canada. For clients who are thinking of buying a home in the future, this is the ideal time to get their credit in shape and learn more about the mortgage market. The August Marketing Flyers give them the basic information they need to get their credit on track and maintain perspective through the mortgage process.
What’s in the Box?
Whether your clients are thinking of making a large purchase (like a home) or want to change jobs or insurers, one thing is clear: good credit matters. It can mean the difference between getting approved with a great interest rate or lower payment and a rejected application. The August Standard and Canadian Marketing Flyers outline five tips to help your clients repair their credit, especially if they’ve experienced a setback, such as a missed payment or a default on a loan. The tips are also helpful for clients who have good credit who may want to improve it. This is a character piece intended to show your clients you care as well as help them get their credit in great shape to finance their next home.
If you have clients who are thinking of applying for a mortgage, they may be wondering about interest rates and may want to learn more about the often intimidating mortgage application process. The August Alternate Marketing Flyer delves into the state of the current mortgage market and emphasizes that perspective is key. It also gives them more information about what to expect during the mortgage process. This is a competence piece intended to give you the opportunity to discuss financing with your clients and give them a healthy dose of perspective if they’re anxious about the process or rate increases.
Pop-By Ideas
- A summer survival kit with sunscreen, after sun lotion and bug spray
- Grilling or gardening accessories
- A summer fun kit with a kite or Frisbee, bubbles or sand toys
What to Say: Follow-up Calls
Standard/Canadian: “If you want to apply for a loan, or in some cases, a new job, your credit matters. The information I sent this month outlines ways to improve your credit, whether you’ve experienced a setback or just want to achieve a perfect score. If you’re thinking of buying or selling, or you know someone who is, give me a call. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Alternate: “Are you planning to finance or refinance your home this year? The information I sent is intended to offer perspective and ease any anxiety you may feel before you apply. While rates may increase, they’re still lower than the historical average. If you’re thinking of buying or selling, or know someone who is, give me a call. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
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