Buffini & Company Blog

Get Back to Basics in Your Marketing

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Within every business plan there needs to be a marketing plan with strategies that will positively impact your business. What this means is that you, the Agent, will need to create habits and action steps that will drive your marketing plan and build your business. The bottom line results will be more client leads and ultimately a greater income.

At Buffini and Company we have an excellent CRM that your Business Coach will help you utilize in creating your business and marketing plan to ignite your database for a predictable stream of referrals. Here are a few points to focus on:

The Customer is King!

Build your brand on your relationship with your clients. Your clients are the center of your business and everything you do must revolve around them. Real and meaningful interactive engagement with your clients is more important than ever, and that is why you need to get to know your clients on a more personal level. By working Brian’s system, you will provide world class service and position your business where it will consistently thrive.

The Proactivity Habit 

Your clients make the best brand advocates. Begin with staying consistent at an optimal level by being a part of the ‘empty box club’ on a monthly basis. Your clients will see the value as you send them an Item of Value and an eReport every month and it gives you a reason to follow up with phone calls. Begin making your calls to your A+ clients as this builds confidence to reach out to others you are less familiar with. Remember, every time you speak to someone about your business you are involved in marketing. Every conversation is an opportunity to provide value and to ask how you can serve. Having a conversation with someone becomes easier as you continue to ask questions to learn about your client. You want to be on a fact finding mission to get to know them better by asking questions about their family, pets, interests and hobbies.

Set a goal to write your personal notes at the start of your business day even before you check your voicemail messages and emails. Of course the fastest way to a referral is with face to face activities such as pop by’s, business to business meetings, business mixers, client appreciation parties or just meeting a client for iced tea or coffee. When it comes to executing on face to face activities, it is important to plan in advance. Discuss with your Business Coach the best practices for completing the face to face activities.

By implementing the proactivities and consistently executing on them at an optimal level, you will have a thriving business. When working by referral, your goal is to build relationships, provide value and world class service and to generate high quality referrals.



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