Buffini & Company Blog

Give Your Clients the Scoop on the Buying Process

Brian Buffini’s Mid-Year Bold Predictions 2024 registration is now open. Has there ever been a more complex time in the real estate industry? Brian will give you the inside scoop on what’s taking place behind the numbers at 10 a.m. PT on July 22. Register now.

Last month we covered sellers; this month, it’s all about buyers, specifically the buying process. The Marketing Flyers and eReports are both character pieces that allow you to show off your expertise, while reinforcing your role as your clients’ trusted advisor.

What’s in the Box?

Whether you’re working with first-time buyers or buyers that have bought homes before, one thing is clear—no matter how many times they’ve been through the process, they need you by their side to help them navigate it. Why? It’s always changing. The U.S. and Canadian Marketing Flyers outline seven tips to help your buyers understand and navigate the process. While these tips may be second-nature to you, they may not seem as obvious to your buyers, especially first-timers. The pieces gives you an “in” to talk to your buyers, and clients who are on fence about buying, about the buying process while also allowing you to tap into your network and connect them with great lenders and professional services you use and trust.

Home financing is one of the top concerns of potential buyers. They may have found their perfect home, but if they can’t finance it, their dream may be dashed. The Alternate Marketing Flyer outlines the most common home financing options available. While some options require buyers to meet certain criteria, others are available to everyone. This is a competence piece intended to help you discuss your clients’ home financing options. 


Want to Know the Latest Marketing and Technology Trends to Use in Your Business?
Of course you do! Advances in technology have accelerated the pace at which the real estate industry moves. Your buyers are more tech-savvy than ever before and they’re hungry for information—statistics, how-tos, current trends and much more. Take your service to the next level by meeting, and exceeding, their needs. MarTech Trends™ is a one-day event that will give you the scoop on the technology that will help your business thrive in this new age of real estate. We’re heading to Chicago in July, hometown of our very own Joe Niego, to give real estate professionals the tools and strategies they need to thrive. Don’t miss it! Click here to register today.

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