Help Your Clients Get Ready to Buy or Sell This Year
Buffini Coaching LIVE – OPTIMIZE is a virtual event designed to help you master AI-driven marketing, sales, and business strategies that will position you as a leader in the rapidly changing world of real estate. Join Brian Buffini and special guest Michael Thorne for this powerful event packed with practical action steps that will help you crush the second half of 2025! Learn more here.
In real estate, spring is thought of as the time when the market comes alive. Potential buyers awaken and begin their home searches in earnest and researching their financing options. Potential sellers begin to take the steps necessary to get their homes ready to list. The April Marketing Flyers provide information to move your potential buyers and sellers off the fence and into the market. They’ll highlight your expertise and establish your position as your clients’ trusted advisor.
What’s in the Box?
What features help your home sell faster? The Standard and Canadian Marketing Flyers outline the most popular features buyers look for in a home. The Marketing Flyers are intended to help you discuss the listing process with your sellers and help them prepare their homes for their debut on the market, whether they need a minor update or a major overhaul.
There are many misconceptions about qualifying for a mortgage pertaining to credit scores, down payments, outstanding debts, income and much more. As a result, many potential buyers may be anxious to apply for a loan for fear that they won’t qualify. The Alternate Marketing Flyer dispels these myths and misconceptions and is intended to help you start the conversation with potential buyers about the mortgage application and approval process.
Pop-By Ideas
- Celebrate Easter with baskets of candy.
- Welcome spring with garden tools or potted flowers.
- Sunscreen will protect your clients while they enjoy more hours of sunlight.
- Reusable bags to celebrate Earth Day.
Business-to-Business Idea: Offer a coupon or discounted service to a local business in your network.
What to Say: Follow-up Calls
Standard/Canadian: “Are you thinking of listing your home this spring? The information I sent this month outlines the features that may attract potential homebuyers and help your home sell faster. If you’re thinking of listing, give me a call to discuss the market and discuss ways to improve your home’s chances of selling. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Alternate: “Are you thinking of applying for a mortgage this year? There are many misconceptions out there about the mortgage qualification and application process. The information I sent is intended to dispel these myths. If you’re thinking of financing a home purchase, give me a call. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Have You Signed Up for Buffini & Company’s GameChangers™?
Buffini & Company’s GameChangers is our all-new one-day event intended to help you learn the strategies and tactics you need to thrive in the market and succeed in 2017. Visit buffiniandcompany.com for more information and to register today.
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