Buffini & Company Blog

Home Sales and Homeowner Insurance

Monthly Marketing Kit September 2018

Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

The home selling process can be confusing for many sellers, especially first-time sellers. Similarly, many homeowners know they should have homeowner insurance, but aren’t sure what’s covered in their policies. The September Marketing Flyers outline the basics and give you the opportunity to guide them through the process and refer them to great professionals in your network.

What’s in the Box?

Selling a home can be stressful for many sellers because they’re not sure what to expect from the process. The September Standard and Canadian Marketing Flyers outline the major steps of the selling process, from getting the home ready to list to what to expect during closing. This is a competence piece designed to help you use your expertise and experience to set your sellers’ expectations and address any questions and concerns they may have.

While most homeowners know they need to have homeowner insurance, they may not understand everything it covers. The September Alternate Marketing Flyer outlines the basics of a homeowner insurance policy and includes a list of several items most policies typically cover. This is a character piece intended to help you show your clients your care while giving you the opportunity to refer your clients to insurance pros in your network.

Pop-By Ideas

  • A reusable bag that your clients can use when they go apple or pumpkin picking.
  • Give A+ clients with school-aged children a back to school kit that includes pencils, erasers, a ruler and calculator.
  • Host a Labor Day barbeque for your A+ clients. Pop-By with an invitation to the event.

What to Say: Follow-up Calls

Standard/Canadian: “If you’re thinking of listing your home, you may be wondering about what will happen during the selling process. The information I sent this month outlines the basics of the selling process; however, every transaction is different. If you’re getting ready to sell, we’ll guide you through the process and address any questions and concerns you may have. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Alternate: “When you own a home, purchasing a homeowner insurance policy is often required. However, you may not know everything your policy covers. The information I sent outlines the basics of homeowner insurance as well as several items that most policies typically cover. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Have You Signed Up for Brian Buffini’s Success Tour?

In September, we’ll be in Dallas for two days of personal growth and development with Brian and our featured speakers Joe Niego and Kevin Buffini and special guest, Carey Lohrenz. You’ll only have two more opportunities to see Brian and crew this year at BBST. Click here to reserve your spot in Dallas (in person or online) or our future stops in Northern California and Toronto.

 

Buffini & Company

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