How Real Estate Agents Prioritize Like Pros
Buffini Coaching LIVE is a free, two-part series that will give you the strategies, tools, and confidence to own 2026 from day one. On Dec. 3, Brian Buffini will share his legendary Bold Predictions for the year ahead in real estate. On Jan. 22 he’ll be joined by industry thought leaders who will share tactics to help you create the breakthroughs, habits and mindset to win. Learn more here.
We all have the same 24 hours a day, seven days a week. So why does it often feel like we’re constantly running behind, struggling to find enough time? Usually, it boils down to one thing—our priorities aren’t aligned with the most important things we need to accomplish.
Planning: The Key to Success
Starting your day off without a plan is a recipe for frustration and procrastination.
“A plan takes away the worry, fear, and doubt,” says Brian Buffini, the legendary real estate icon and founder and chairman of Buffini & Company. “When opportunities meet preparation, success happens.”
A survey of real estate agents’ daily activities reveals that 37% of their time is spent running errands, 19% on administrative tasks, 18% on emails, 12% online, and 11% on social media. Shockingly, only 3% of their time is spent talking to clients!
Think this doesn’t apply to you? The only way to know for sure is to conduct a time management survey. [Find out how here.]
Lead Generation: A Top Priority for Real Estate Agents
According to Buffini, lead generation should be at the top of every real estate agent’s priority list.
“Everything you do should be related to lead generation,” Buffini advises. “If not, you’re not building a healthy pipeline of leads to generate more deals and income. You’re just wasting time.”
If you’re hesitant about hiring an assistant or investing in marketing services, consider this: Can you really afford not to, especially if you’re spending valuable time on non-lead-generation tasks?
Referral Maker® PRO — Your Complete Marketing Tool
Referral Maker® PRO is the leading marketing solution in the real estate industry, designed to keep you connected with your database through multiple marketing channels. With its customer relationship management platform, you can easily organize your database and keep track of your most important clients and leads.
Each month, you receive a complete marketing kit featuring flyers with content on relevant real estate trends and cover letters that you can personalize before you send to your clients. The kit also includes 50 beautifully designed notecards for you to add a special message in before sending.
It also includes Social Suite, powered by Back At You, which creates content and posts to your social media accounts.
For Buffini clients, Referral Maker PRO takes care of administrative tasks that often pull them away from lead generation.
“Referral Maker PRO has been amazing for my business,” says Paul Yancey. “It comes with my notes, my [flyer] that gets mailed out, and a social media suite.”
“It’s not just another shiny object to chase,” adds Sarah Abderrazzaq. “It’s a plug-and-play system that works. It’s my one-stop shop for client contact and a calendar of tasks I need to complete.”
Add a Real Estate Coach to Your Team
An experienced real estate coach can help you stay accountable and on track.
“My coach has helped me turn good intentions into actual practices and routines,” shares Josh Forster. “I’ve learned to stop making excuses and prioritize what truly matters.”
Get Set to Dominate Your Market!
Ready to stop wasting time and instead, take charge of your business? Connect with us today for a free Business Consultation and we’ll help you create a powerful plan that will get you started.
