Improve Your Home, Inside and Out
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According to Russian writer Leo Tolstoy, “Spring is the time for plans and projects.” For many homeowners, these projects include home improvement projects around the home. The May Marketing Flyers are sure to help homeowners plan their next project, whether it’s to boost curb appeal or create more space in their homes.
What’s in the Box?
Spring is commonly thought of as the best time to list a home. Many homeowners who are thinking of selling turn their attention to their home’s exterior to find ways to make it more attractive to potential buyers. Even if homeowners aren’t thinking of selling anytime soon, they may be focused on exterior maintenance and repair projects as well as their overall landscape. The U.S. and Canadian Marketing Flyers outline several ways for homeowners to improve the curb appeal of their home to help them appeal to buyers and make their home the envy of the neighborhood. This is a competence piece intended to give you the opportunity to discuss the selling process with your clients, suggest improvements and connect them with service professional in your network.
With more people taking care of aging parents and adult children moving home, it’s become necessary for many homeowners to create more space in their existing homes to meet these changing needs. For homeowners who don’t wish to move, adding on tends to make the most sense. The Alternate Marketing Flyer provides an overview of the most common types of additions, including building a detached addition to use as an office, hobby space or put guests. This is a character piece intended to show your clients you care and discuss potential financing options with them, if appropriate.
Pop-By Ideas
- Deliver flowers to the mothers in your database
- Protect your clients while they enjoy more hours of sunlight with sunscreen
- Remember Memorial Day with American Flags (U.S.)
- Celebrate Victoria Day (Canada) by giving clients UK and Canadian flags
- Give your green thumbed clients garden tools and gloves
What to Say: Follow-up Calls
Standard/Canadian:
“Spring is here and if you’ve been thinking of listing your home, you may be wondering how you can boost its curb appeal to make it stand out in our market. The information I sent this month offers several tips to help you get started. If you’re not thinking of listing, these tips are sure to help your home stand out in your neighborhood. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Alternate:
“A home addition can help you add space to your home when you’re not interested in moving. The information I sent this month provides an overview of the most common types of additions and also offers tips to renovate within your existing home. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”
Business-to-Business Ideas
Standard
- Offer a coupon or discounted service to a local business in your network.
Canadian
- Offer a coupon or discounted service to a local business in your network.
Alternate:
- Offer a coupon or discounted service to a local business in your network.
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