Buffini & Company Blog

It’s Time for Thanks

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October 2017 Alternate FlyerAs we approach the Thanksgiving holiday (in the U.S.) and the start of the holiday season, let’s take some time to reflect on our lives and the people, things and experiences we’re most thankful for. We’ll start…we’re very thankful to you, your businesses and your referrals. Your trust in us allows us to fulfill our mission of impacting and improving the lives of people. It’s always an honor to serve you.

What’s in the Box?

In the U.S., Thanksgiving is right around the corner. However, why limit giving thanks to a single day when we can do it every day? The Standard Marketing Flyer offers tips to help clients express gratitude every day. The piece is intended to give you the opportunity to thank your clients for their business and referrals, whether you write them a personal note or thank them in person with a reverse pie Pop-By or an invitation to a holiday client appreciation party. The point is to get face-to-face with your clients and let them know how much they mean to you and your business!

October 2017 Standard IOVThanksgiving has come and gone in Canada, but you may still be in a reflective mood. The Canadian Marketing Flyer offers tips to help you create space in your home that is conducive to rest and relaxation, whether it’s in the living room or family room, or a nook within these rooms. It also outlines the benefits of unplugging from our gadgets and taking tech time-outs in the evening. This is a character piece intended to help you show your clients that you care as well as provide the opportunity to connect your clients with interior designers in your market.

As we approach the end of the year, many of us begin to think about our goals for 2019. If your clients have big goals, such as a down payment on a home, a once-in-a-lifetime vacation or college, they may wonder how they can save more money to put toward it. The Alternate Marketing Flyer offers tips for saving more money to achieve these big goals. This is a character piece to show your clients you care as well as a competence piece that provides you an opportunity to connect clients with professionals in your database or remind clients of your expertise.

Regardless of which kit you subscribe to, don’t forget to include the type of referral you’re looking for this month at the bottom of your cover letter!

Pop-By Ideas

  • A reusable bag that your clients can use when they go apple or pumpkin picking.
  • An invitation to your holiday client party, if you’re hosting one.
  • Pie or other baked treats
  • A cold/flu season survival kit with Theraflu, tissues and hand sanitizer
  • Bring your A+ clients their favorite warm beverage or snack food.

What to Say: Follow-up Calls

Standard:

October 2017 Alternate Flyer“Happy Thanksgiving! At this time you’re likely reflecting on the people, things and experiences in your life that you’re most thankful for. One thing I’m thankful for is you and the referrals you send my way. Please give me a call whether you’re in the market for a new home, wish to sell your home or need a referral to a professional in our area. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Canadian:

“For many, the home is a place to escape the stresses of daily life. The information I sent offers tips to help you improve your favorite spaces in the home to encourage more rest and relaxation. Rest is essential. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Alternate:

“They say a goal is a dream with a deadline. If you have large financial goals, it’ll take time, patience and smart saving strategies to turn your dreams into reality. Whether you’re saving for a large goal or you have questions about your finances, give me a call. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Business-to-Business Ideas

Standard

  • Offer a coupon or discounted service to a local business in your network.

 Canadian

  • Offer a coupon or discounted service to a local business in your network.

Alternate:

  • Offer a coupon or discounted service to a local business in your network.

 

Buffini & Company

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