Buffini & Company Blog

Real Estate Strategies to Beat the Summertime Slump

Brian Buffini’s Mid-Year Bold Predictions 2024 registration is now open. Has there ever been a more complex time in the real estate industry? Brian will give you the inside scoop on what’s taking place behind the numbers at 10 a.m. PT on July 22. Register now.

Summer is traditionally a slower time for real estate. Right now, as North America deals with the global coronavirus pandemic, this is especially true. But just because the market is slower than usual doesn’t mean that you can’t get busy! Use this period to take a real estate training program, practice your real estate lead generation and prepare for the rebound so that you’re firing on all engines and ready to go full speed ahead when the time is right. Here are some key ways you can continue to improve yourself and your business this summer:

Invest in Real Estate Training

Your skills pay the bills so keep them sharp with a real estate agent training program like The Pathway to Mastery® — Essentials course. By committing to constant and never-ending improvement and investing in yourself, you’ll master the fundamentals of good business and be ready to go full throttle when activity picks back up. In the current market, real estate professionals need to be prepared to do nine months’ worth of transactions in six months. Taking training means you’ll be equipped to meet pent-up demand and deal with whatever challenges come your way when activity begins to accelerate again. 

Keep Up With Real Estate Lead Generation

Just because it’s slower than usual doesn’t mean you should turn off your real estate lead generation — but it’s important to reevaluate and reassess your approach. This is a time to support and serve others, so look for authentic and genuine ways to help your community and your clients. Reach out, connect and build relationships while being extra-sensitive to others’ circumstances and experiences. You might not be able to meet face to face, but you can still keep in touch. Call your clients to check in and see if you can help in any way. Write a personal note or send a small gift, such as a fun game for all the family to enjoy. These don’t need to be costly items. Be creative and use this season to touch base and start conversations with your relationships, while still making sure to always follow best-practice safety guidelines and advice.

Commit to Personal Growth

My mentor Jim Rohn once said, “Work harder on yourself than you do on your job. If you work hard on your job you can make a living, but if you work hard on yourself, you’ll make a fortune.” There’s a lot of misinformation in the marketplace right now, so you need to put the good stuff in to counteract all the negativity. Be aware of what you’re watching, reading and listening to. Feed your mind with positive media. Read personal growth books and listen to motivational podcasts like “It’s a Good Life.” Stay healthy and get 5 Circle Fit in all five circles of your life: spiritual, family, business, financial and personal. Keep growing and improving and you’ll be on track to get a rolling start back into your business and provide even more expertise and value to your customers going forward.

Even when the market is slow, your business can still thrive. Now is the time to get active, get motivated and get great real-estate training. You can use this time to your advantage and get a head start. To get on track to success check out The Pathway to Mastery® — Essentials course, a comprehensive, in-depth real-estate training program from Buffini & Company that is designed to help you master the fundamentals of great business.

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