Buffini & Company Blog

Setting Up Your Real Estate Marketing Plan for 2021

Brian Buffini’s Mid-Year Bold Predictions 2024 registration is now open. Has there ever been a more complex time in the real estate industry? Brian will give you the inside scoop on what’s taking place behind the numbers at 10 a.m. PT on July 22. Register now.

A great real estate marketing plan is going to be essential for your success in the new year. Before you totally unplug for the holidays, make sure you know how you’ll be marketing your business in 2021! Consider the following as you shape your real estate marketing strategy for next year.

A New Normal

The coronavirus pandemic dominated most of 2020, and its effects are likely to stick around for much of 2021 as well. Think about how these circumstances might affect your marketing strategy in the new year. For example, consider what you can do to express your commitment to safety and cleanliness in your business. Don’t be shy about communicating these tactics to your clients in your marketing efforts so they understand what you are doing to keep them safe!

Master Your Market

Following the economic uncertainty of 2020, clients in the new year are looking for an agent who knows their stuff. They need to have full confidence that their real estate professional has a grasp on the latest market trends, especially during tough times. Your 2021 real estate marketing must demonstrate your competence as a professional in the space. Brand yourself as an expert who provides useful market information with your clients’ best interests in mind.

Customer Service is Key

The businesses that committed to serving customers at the highest level during the pandemic are the ones that the customers are holding nearest and dearest to their hearts these days. Before, customer service like this was an unexpected extra — now, it’s become the norm! Work exceptional customer service into your marketing strategy by going out of your way to provide value! Send helpful monthly mailers (digitally and physically) on useful topics like taxes, finance and how to boost your home’s value. Write notes and make calls to your clients to check in and express your gratitude for their business. This will really make your real estate marketing shine in 2021!

To level up your marketing and customer service, check out the Referral Maker® PRO real estate marketing kit from Buffini & Company. This kit provides digital and printed assets each month that you can send to your clients to provide them with exceptional value. Sign up for a free business consultation to learn how Referral Maker® PRO will complement your real estate marketing strategy!

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