Buffini & Company Blog

What’s in Store for the Market in 2018?

Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

It’s the question on many people’s minds, whether or not they’re in the market to buy or sell this year: What will the real estate market look like in 2018? Since housing has a large impact on the state of the overall economy, it’s thought that if the market is healthy, the rest of the economy is likely to be as well. This is an ideal time to reconnect with your clients, particularly those you didn’t get a chance to connect with over the holiday season.

What’s in the Box?

Although it’s impossible to predict the future, experts have outlined initial forecasts of what to expect from the national housing market this year in both the United States and Canada. The January Standard and Canadian Marketing Flyers highlight several of the major predictions to watch out for and also explains why learning more about the real estate market matters, even if your clients aren’t currently in the market for a home right now. This is a competence piece that gives you the opportunity to discuss your local market with your clients.

Saving more money is one of the most popular New Year’s resolutions people make. The Alternate Marketing Flyer is intended to help your clients make that resolution a reality by offering several tips sure to help people save more money and create a plan that will help them create better financial habits. This is a character piece intended to show your clients you care.

Pop-By Ideas

  • A cold/flu season survival kit with Theraflu, tissues and hand sanitizer.
  • Bring your A+ clients their favorite warm beverage or snack food.
  • A pencil and notepad for your current buyers and sellers, so they can take notes and write down important information.
  • A winter survival kit with antifreeze, a window scraper or snow brush.

What to Say: Follow-up Calls

October 2017 Standard IOVStandard/Canadian:
“Regardless of whether you’re thinking of buying or selling a home this year, you may be curious about what’s going on in the national and our local markets. The information I sent this month outlines a few of the current national trends;however, I can give you the scoop on our local market. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Alternate:
“If you’re like many people, you may want to save more money this year. The information I sent outlines several tips to help you keep more of what you earn. Whether you’re beginning to build your nest egg or want to add to it, the information is intended to help you save more. Remember, I’m never too busy for your referrals and would be happy to follow up with them.”

Take Your Business to the Next Level in 2018

Sign up for one of the many events and training programs we have planned for 2018. Stay tuned for more information about Brian Buffini’s Success Tour, Buffini & Company’s GameChangers and more.

Buffini & Company

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