Your Team is an Extension of You – Make Sure They’re Trained
Buffini Coaching LIVE – OPTIMIZE is a virtual event designed to help you master AI-driven marketing, sales, and business strategies that will position you as a leader in the rapidly changing world of real estate. Join Brian Buffini and special guest Michael Thorne for this powerful event packed with practical action steps that will help you crush the second half of 2025! Learn more here.
If you have an excess of leads and you’re losing business because you just can’t get to everything, it’s time to get some help! The thought of growing a team can be intimidating, but if you put the right hiring strategies and training protocols in place, you’ll create a successful legacy business that lasts the distance. Here are some things to consider as you prepare to build your team:
Recruit and Retain
Before you start team building, be clear about the kind of help you need. Whether it’s administrative support or more agents, recruit likeminded and motivated people who will contribute to a vibrant growth culture. Sourcing your dream team can take time, but it will be worth it! Once everyone is in place, make a commitment to create the kind of positive work environment that allows each member to leverage their strengths and abilities, achieve at the highest levels and contribute to the overall success of your office.
Choose a Profitable Business and Compensation Model
Whether you lead a large or a small team, you need to implement a proven business model and offer the kind of compensation plan that will keep everyone focused and encouraged. There’s no ‘one size fits all’ for real estate, so you must choose the model that’s a good fit for you. When your team is handling your surplus of leads with exceptional customer service and you’re making more and working less, you can be confident that you’re on the right track.
Train
For a team to operate successfully, every member must build the same kinds of connected relationships with clients that you have. You got to the position of having a surplus of leads because your customers trust you and eagerly refer you to family and friends. If you want your gold-star reputation to stay intact and your clients to continue to be served at the highest levels, your agents must provide the same impeccable standard of care and service that you do. This is where a proven and effective training system is invaluable. Remember – how a team is trained will determine its ultimate success.
The idea of growing a team can be daunting but, when it’s done the right way, you will increase your earnings, have a healthier work/life balance and build a legacy business. Buffini & Company’s new Leadership Coaching Membership has everything you need to build a rock-solid, productive team. This all-inclusive program includes a certified, full-time leadership coach, award-winning marketing materials, world-class training, live broadcasts and the industry’s most powerful lead generation systems and tools to take your team’s production goals to the highest possible level. Learn more at buffiniandcompany/coaching/leadership-coaching.
