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7 Common Real Estate Objections

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As a real estate agent, you will face plenty of client objections over the course of your career. That’s why it’s essential to invest in real estate training programs that help you identify and solve these problems your clients might address.

Remember, you’re not trying to win or convince the other party — instead, you are meeting their emotional and transactional needs, and holding crucial conversations with clients.

Here are the most common real estate objections you’ll need to handle with care when working with today’s buyers and sellers.

1. Afraid to start the homebuying process.

The buyer isn’t ready to commit, and aren’t sure when they’ll be ready to jump into the market.

2. It’s a bad time to buy. 

Concerns over current events and the economy have made the buyer hesitant about purchasing now.

3. The home I want is too expensive.

The buyer feels the home is overpriced, and doesn’t believe they can afford it.

4. Agent commission is too high.

A common problem area with sellers — they feel that they are paying the agent too much for their guidance, and want to try and sell the homes themselves.

5. Another agent will list the house for more.

Your seller does not feel you priced their home appropriately, and believes that another agent would be able to get more for it.

6. Not willing to make updates on the home.

The seller believes the home is fine as-is and does not require any updates despite being asked to fix some elements.

7. I don’t want to lower my price.

Your seller does not want to reduce the price, even if the home has been on the market for quite some time.

Do any of these real estate objections sound familiar to you? If you’re looking for a more effective way to handle your clients’ objections, The Pathway to Mastery®—Advanced real estate training program can help. This is the latest release in the three-part real estate training series from Buffini & Company that helps agents become the best in the industry. See what this real estate training program can do for you!

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