Buffini & Company Blog

Stay Top of Mind in a Competitive Market

Brian Buffini’s Mid-Year Bold Predictions 2024 registration is now open. Has there ever been a more complex time in the real estate industry? Brian will give you the inside scoop on what’s taking place behind the numbers at 10 a.m. PT on July 22. Register now.

In a popular, fast-moving industry, many people struggle to stand out. They might get distracted by the latest “shiny object” on the market, hooked by the promise of instant results for just a few easy payments. However, these tech trends aren’t going to take you very far. Remember, even though some tactics have changed in real estate, the important principles have not!

In order to stay top of mind in a competitive market, you need to stick to the fundamentals of strong business. Your real estate marketing should convey your character and competence, and focus on building relationships that will sustain your business for years to come. Technology can have a place in that, but it’s up to you to establish your own presence in the marketplace!

Use these three strategies to stay top of mind in the market to automatically set yourself apart from crowd.

Invest in Relationships

Relationships are a foundational part of every great business. Get in touch with your clients and build rapport to strengthen those connections. When clients hear from you in a heartfelt way, you stand out! Platforms like Facebook and Instagram are also very helpful to keep in touch with people in your database. No matter how you reach out, they remember who you are and the warmth that you bring, and they keep that in mind when they have family or friends in need of a real estate pro. 

Stand Out with Service

Going one extra mile makes a huge difference in how your clients perceive you. It’s walking your first-time buyer through what they can expect on the journey. It’s having a pizza delivered to clients on moving day so dinner is one less thing they have to worry about. These small acts won’t take too much time or money, but they will have a tremendous impact on the way you make someone feel. As clients spread the word about your kind actions, their connections will seek you out for that same high level of care.

Prioritize Value-Add Marketing

Your real estate marketing strategy should put your clients first, adding value to their lives in some way. Your goal should be to mail monthly marketing pieces that provide your clients with useful information on a variety of topics. Prioritize more personal ways of getting in touch, like through handwritten notes and small gifts to show your appreciation. These will have a huge impact on client relationships.

To increase your market presence and stand out from the crowd, you’ll want to become a master of real estate marketing and branding. When you invest in relationships, stand out with service and prioritize value-add marketing, you automatically set yourself apart from those who are simply moving between transactions. Buffini & Company Referral Maker® PRO marketing kit can get you started — sign up for a free business consultation to learn what this lead generation system can do for you.

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