Buffini & Company Blog

Ten Things You Can Do to Prepare for an Economic Downturn

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Win the market with our Do It N.O.W. campaign. This turn-key, marketing campaign will help you find and secure listings for the changing 2024 real estate market. Avoid the chaos and serve the listing every time. Outperform the competition and build long-term business.

It can be confusing and a bit scary when the housing market changes rapidly and there is talk of rising inflation. While you may not be able to control the market, there are things that you can do right now to prepare for any changes ahead.      

  1. Reduce Expenses

Take a thorough look at your monthly finances. Are there places where money leaks? Strive to have a bare minimum of three months of personal funds in reserve and six months for your business. Try to increase those amounts if possible.

2. Stay Invested

When it comes to your finances, it’s important to think long-term. If you are in a position to do so, consider investing in stocks that a trusted financial professional has recommended.  In order to grow, you need to invest wisely.

3. Don’t Forget the Basics of Great Client Service

Emphasize excellent client service at every stage of a relationship — from prospect to active to past satisfied clients. Send out helpful and interesting pieces of information each month to your database to stay top of mind.

Face to face is still the best way to reach leads and clients. Stop by your best clients’ homes on occasion with small gifts as a way to check in. You can also host an inexpensive but fun party. Check out client party best practices for some ideas.

4. Automate Your Business

A program like Buffini & Company’s Referral Maker® CRM can handle many of your tasks such as managing your contacts, monitoring your progress toward your goals, creating marketing campaigns and so much more. Let a CRM do the administrative tasks for you so you can concentrate on doing what you do best – providing excellent client service.

5. Invest in Real Estate Agent Training or Coaching

It may seem counterintuitive to pay for real estate agent training or coaching but the right program can actually help you  increase your productivity and income. Invest in a program that provides structure and proven strategies to help you reach your goals. Buffini & Company has programs for agents at every level designed to help you grow your business.    

6. Get Involved in the Community 

Expand your database of leads by joining civic groups, such as the Rotary Club or Lions. Volunteering in the community is a great way to help others, meet people and expand your network.   

7. Have a Support System

Networking and brainstorming with other like-minded professionals can offer fresh insights. Buffini & Company holds virtual webinars and live events throughout the year.

8. Commit to Your Personal Growth 

Attend seminars, read inspirational books and listen to podcasts to learn from industry leaders to stay motivated and positive. Take note and try to apply the lessons learned to your business and personal life.

9. Understand Your Strengths and How Best to Use Them

We all have inherent ways of communicating. Take an online assessment, such as Buffini & Company’s REALStrengths®  to learn more about to use yours to achieve greater success.  

10. Relax!  

Working 24/7 isn’t going to get you more business – it will just leave you frustrated and struggling. Commit to time off so you can come back to your work excited and recharged.   

If you follow these tips, you will be well on your way to establishing a solid foundation for financial stability that will serve you well now and, in the future, no matter what the market does!

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