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Ten Things Every Real Estate Agent Should Master

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No matter what stage of your career you are at as a real estate agent, there are some basic best practices that you should master in order to be productive and successful in your career.

  1. Comprehensive Business Plan

    You need to have a mission statement, your goals outlined and a financial strategy in place. Consider working with a business or real estate coach if you need help getting started.   

  2. Excellent Client Service

    Providing the best client service possible will help make a transaction go much smoother. It will also help pave the way for more business. A satisfied client will refer you to their family and friends. You should also be up to date on using technology such as Client Relationship Management systems, social media and smartphone apps so that you are always on top of your database.

  3. Know Your Style

    You will be working with many different types of people, from clients to fellow agents and other business professionals. It’s important to know your strengths and when you need to adapt to other ways of thinking.

  4. Negotiation Skills

    It takes skill and practice to know how to get the results you want for your client. Role play can be an important way to gain confidence no matter what the transaction scenario is like.

  5. Time Management

    There are so many tasks that agents must do for their business such as database management, scheduling and marketing. Consider automating some of those tasks so that you have time to concentrate on the things you enjoy the most about your job.

  6. Networking
    Reach out to not only your colleagues in real estate but others in the business community at large, as well as local civic groups and nonprofits. This is a great way to get referrals as well.   

  7. Care and Empathy

    Selling or buying a home is one of the biggest and most emotional things anyone will ever do.  You need to stay calm and measured so that your clients will do so as well.

  8. Education

    The real estate market is always changing. You need to stay up-to-date on trends so that you can then share them with your clients. Consider a coaching or real estate training program to help you continue to develop your skills. 

  9. Knowledgeable of Industry Terms

    Understand real estate vocabulary and jargon. Take the time to learn and understand what terms are used in the different stages of a transaction.

  10. Resourceful

    Have a database of other professionals such as mortgage brokers, lenders, and tradesmen that you can recommend to your clients.

Being a real estate agent can be very rewarding and enjoyable if you take the time to make sure you are following these best practices. Doing so will help you be the trusted professional that your clients will turn to again and again. Not only will they want to use you for future transactions, but they will also feel confident referring you to their family and friends.  For more tips, resources and up-to-date information on the state of real estate, subscribe to the Buffini & Company weekly digest.

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